our guiding principles.
Ensembl is built on the foundation of five core principles that guide our company, our actions, and the products we design. We abide by these principles in everything we do because our business is about more than simply selling you another product: it’s about helping you do more -- and get more out of everything you own.
we stand for:
doing more and doing better.
We strive every day to achieve more: whether that’s going the extra mile at work, the gym, or for the next dinner party - we feel our best when we know we’re maximizing our potential and taking things to the next level. And this extends to the way we approach what we’re building at Ensembl.
We refuse to compromise and make do with less – or worse yet, simply do less.
Our mission is to give you everything you need to do everything you want. To not make you settle for the limited capabilities of outdated products, and instead allow you to aim higher.
We incorporate more functionality into every item we make so that you can get more out of everything you own. We believe products shouldn’t serve only to achieve one piece of an experience.
Just like us, our products need to do more. So we are rethinking the status quo by creating goods that accommodate experiences in their entirety so that you can do more -- and do better -- than you ever thought possible.
Do what you love, find what makes you happy, and allow yourself to be consumed by it. That’s what we want -- for ourselves, and for you. We know the power of doing things with meaning and working with vigour. Our passion is bringing people together -- and we’re all in on it.
staying curious, critical, and innovative.
We reject the idea that the way it’s always been done is the way it should always be done. We believe in asking questions, challenging the status quo, disrupting stagnant processes, and thinking outside the box. No stones left unturned.
being unabashedly honest and genuine.
We believe in being transparent in everything that we do. That means unabashed honesty and letting our true colors show. We see the beauty in being unapologetically different because it’s what sets us apart from an industry that has become all too comfortable operating within the existing paradigm. We are unequivocally ourselves.
creating a better world.
We firmly believe that we have a responsibility to make the world better than we found it. Our philosophy of Doing More and Doing Better extends to the impact we have on our planet and the communities where we live.
We are committed to:
- Creating high-quality housewares that are built to last and intended to be repaired, not replaced.
- Reducing our carbon footprint, starting by utilizing sustainable, multi-functional packaging.
- Offering a re-use program that donates our customers’ unneeded housewares to charity -- reducing the number of products destined for landfills and giving people in our communities the products that they need.